Word Count Guide: How Long Should Your Essay, Post or Caption Be?

Knowing the right length helps you write clearly and meet requirements. Here are some common targets.

Academic and general writing

  • A single-spaced page is about 500 words, and a double-spaced page is about 250 words.
  • The Common App college essay has a limit of 650 words.
  • A typical blog post is 800 to 1,500 words.

Social media and web

  • A standard X (Twitter) post is limited to 280 characters.
  • An Instagram caption can be up to 2,200 characters.
  • A meta description should stay around 150-160 characters so it is not cut off in search results.

How are words counted?

Most tools count a word as any group of characters separated by spaces. Hyphenated words count as one, and numbers count as words.

Tips

  • Write first, count later, then trim unnecessary words.
  • Replace long phrases with shorter ones where possible.

Paste your text into our free word counter to see words, characters, sentences and paragraphs instantly.

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